Feasible Ways You Can Promote Inexpensively From South Inc Nashville}

Submitted by: Luba Musgraves

Starting a new business and then finding ways to keep it profitable can be very challenging. But marketing any business on a budget that is small just makes it all the more difficult. South Inc in Nashville, TN is very accomplished at advertising on a budget. They can market themselves very cheaply. Trying to get a business running right when you’re restricted can be a headache. There might be so many things you want to do to attract new business, but without the money to do it, it seems impossible. It’s also not wise to spend money on marketing that isn’t really yours. You need to think of alternatives that let you get your marketing message out there without ruining the budget.

You can bring a lot of traffic to your business, online or off-line, by doing public speaking. Most people are afraid of speaking in public! If this applies to you, here are some things you can do to remedy the situation. First, contact your local Chamber of Commerce and have a talk with them.

[youtube]http://www.youtube.com/watch?v=EIKIAS3JArc[/youtube]

Have you heard of the Toastmasters Club? This is a group that gives speeches all the time. Speaking publicly is actually something that can be done at many locations. Many colleges and universities allow people to speak all the time. Your credibility will skyrocket, along with your reputation, when you do things like this. Networking is another cost effective marketing strategy that really works well. The management team at South Inc Nashville reviews the following quite frequently with staff. So, listen closely. You need to be organized so your efforts are coordinated and will pay off. You’ll find lots of networking opportunities are out there if you look for them, both on the internet and in person. Keep in mind that some networking clubs or groups revolve around certain industries or businesses. If you have an offline business, then you will benefit most from networking in your local area. Jump online and search for suitable groups you can join – you should find there are plenty of them. What you can do is get to know people and ask questions, get help with marketing and more.

If you currently have an existing customer base, this can be very beneficial for your business in general. We need you marketing, these people should also be included in what you do. What you need to do is begin working on building a stronger relationship with them. One method that usually is very profitable is having existing customers join an e-mail list. In your spare time, or with the help of someone else, contact these people ASAP about getting on your list. You can actually improve your marketing communications with some of them, especially your best customers, by providing them with rewards. But you should do that with all your customers, ideally. One thing about marketing on a budget is that there are more opportunities around than you imagined. I hope you have figured out a little from this South Inc Nashville review. Even if you have a decent budget for a small business, you should still use these kinds of methods. What you have to do is get away from having just one or two major marketing methods. When you branch out, then your business will become stronger in many ways.

About the Author: For additional marketing and advertising guidelines and knowledge on how to ensure you get your firm’s name in front of customers, read this review of South Inc Nashville and learn what is needed to achieve success. For basic promotional techniques by South Inc Nashville, visit

southincnashville.wordpress.com

. There’s plenty of great articles on that particular website.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1911026&ca=Business}


Belgian bus company knows solution for car parking problems

Category : Uncategorized

Monday, May 21, 2007

Do you have a hard time finding a parking space? Take the bus or tram if you go to the city. That’s the message Belgian bus company De Lijn (The Line) is sending to promote public transport as a solution for car parking problems. As a part of their media campaign, they have jokingly suggested that people use the top of the busses as parking space.

Another idea they are using in their media campaign: maybe you could park your car on the bottom of a canal? The bus company is using an invented diving company called Cardive, which has divers that offer to dump your car in the canal. The divers walk around in cities and hand out free bus tickets and maps of the bus network.

To reach car drivers who are not using public transport, the media campaign has several radio commercials that present other solutions to the car parking problem. You could use “asphalt-spray” to camouflage your car, making it invisible for policemen (although you then need to remember where you’ve parked). Or you could use the “flat tire kit”, which comes with a fake flat tire and an inflatable dummy, so it looks like you’re replacing your flat tire. The final idea the bus company has is to use a View-Master to fool parking guards into believing that your car has been stationed correctly.

A survey among 4000 customers of De Lijn shows that two out of three car owners who use public transport, do so to avoid parking space troubles, and in cities this percentage rises to 90%. The survey further shows that 39% use the bus to go shopping.

During the month of May, the auto-bus and the divers tour several cities in Flanders (Leuven, Hasselt, Ghent, Bruges and Antwerp).

Retrieved from “https://en.wikinews.org/w/index.php?title=Belgian_bus_company_knows_solution_for_car_parking_problems&oldid=4451794”

Over 100 people protest exclusion of gender identity protection in ENDA outside HRC dinner

Category : Uncategorized

Tuesday, July 29, 2008

More than 100 protesters gathered Saturday in San Francisco to object to the Human Rights Campaign‘s (HRC) stance on gender identity.

The protesters picketed the HRC’s annual fundraising dinner to protest the organization’s efforts to remove gender identity protections from legislation that would add sexual orientation to the Employment Non-Discrimination Act (ENDA).

The group was clad in a variety of outfits, ranging from street clothing to drag to camp gear; some wore make-up or fake moustaches. Cross-dressers, gays, lesbians, transgender and gender inspecific individuals were in attendance. The group claimed a unified purpose: to express feeling betrayed by the HRC’s action, a move the protesters argued is opposed by over 350 local, statewide and national LGBT advocacy organizations.

The event quickly developed into more than ordinary civil disobedience. The “Left OUT Party: A Genderfal Gay-la” elicited a festive mode among individuals who oscillated between roles of protester and entertainer. At times, it was difficult to determine one from the other.

“Some may say that incrementalism is a smart and sound political strategy, but we don’t think that throwing the transgender community under the bus in the name of incrementalism [is] really what the LGBT community is all about,” explained Left OUT organizer Hunter Hargrave.

Some HRC dinner invitees smiled in acknowledgment of the protest, which handed out fliers supporting a united position on the ENDA and encouraging invitees of the $300 event to partake in the picketing.

The counter-party was organized by a coalition of queer progressive organizations, including Pride at Work, And Castro for All, the Harvey Milk LGBT Democratic Club, the Trans March, the SF Labor Council, the Queer Youth Organizing Project and the Lou Sullivan Society/FTM International. Protesters were treated to speeches by San Francisco City Attorney Dennis Herrera, who was honored by the Left OUT party as a local hero for his work in ending the ban on same-sex marriage in the California Courts, as well as City Supervisor Tom Ammiano.

Mila Ponder, host of transition issues podcast Trans-Ponder.com, said she found out about the event at San Francisco’s annual Gay Pride weekend in June, where supporters were handing out flyers. Other attendees had learned about the event through word-of-mouth or networking sites like Facebook.

In addition to Herrera, other honors were presented. “2008 Human Rights Heroes” included State Assemblyman Mark Leno, Police Commission President Theresa Sparks, National Center for Lesbian Rights Legal Director Shannon Miller, San Francisco Supervisor Bevan Duffy and San Francisco Labor Council Executive Director Tim Paulson.

Retrieved from “https://en.wikinews.org/w/index.php?title=Over_100_people_protest_exclusion_of_gender_identity_protection_in_ENDA_outside_HRC_dinner&oldid=4588777”

News briefs:May 18, 2010

Category : Uncategorized

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Retrieved from “https://en.wikinews.org/w/index.php?title=News_briefs:May_18,_2010&oldid=1188612”

What’s A Quick Breakdown Of Jobs In The Music Industry?

Category : Public Relations

By Rita Henry

There’s a lot more to the music industry than standing up on stage and singing your heart out. A love of music is a key ingredient in all jobs in the music industry – but we all show our love in different ways. Not all jobs in the music industry are about performing. If you’re interested in making music a part of your working life, there are interesting jobs in the music industry that make use of the skills that you have.

What sort of jobs can you find in the music industry? Everyone knows about musicians and performers, or course, but there’s an entire industry devoted to supporting, producing, teaching, publicizing and supporting performers. If you’re looking for jobs in the music industry, here are just some of the careers you might consider.

Music Teacher

A music teacher may work in a public or private school, have a job with a social agency that offers enrichment, or give private lessons. According to the Occupational Outlook Handbook, 3 in 10 music teachers are self-employed, and many music teachers only teach part time. There were about 253,000 music teacher jobs in 2004, but that number is expected to grow faster than jobs in other industries as baby boomers continue to embrace lifelong learning. The median salary for a music teacher is $14.85 per hour.

[youtube]http://www.youtube.com/watch?v=oNtqx9x7HfU[/youtube]

Music Ministry

A music minister is far more than the Church organist. Under the direction of a senior clergyman, a music minister may organize the choir, participate in planning of musical events for a church, encourage attendance in church and help parishioners develop and present their own musical worship and praise. The American Guild of Organists offers salary guidelines for Music Ministers that range from $31,000 for a minister with a Service Playing Certificate to $67,000 for a music minister with a Doctorate in Sacred Organ Music.

A&R Scouts, Coordinators and Administrators

If you have a good ear for music and a good grasp of what people like to hear, you could find a career in the A&R (Artists & Repertoire) area. Among the most fun jobs in the music industry, A&R scouts and other professionals actively seek out talent for record labels and production companies. A&R scouts visit clubs and concerts, listen to demo tapes and watch videos to find new talent, and are often responsible for finding songs for existing talent to perform.

Music Therapist

Do you believe in the healing power of music? Music therapists work either independently or in nursing homes, schools and other institutions to use music as an aid to healing, bring enjoyment to patients at varying stages of recovery, relieve pain and provide emotional comfort to patients with various physical and emotional illnesses. For a musician who wants to feel good about his or her work, it could be among the most rewarding of jobs in the music industry.

Songwriter

From freelance to staff songwriting positions, there are many jobs in the music industry for songwriters. You may work alone to write and produce your own songs, work as a staff writer for a record or publishing company, write jingles and ads for the radio or television advertisements, perform your own work in front of an audience or never sing a note. You may write just the words, please, concentrate on the composition of instrumental pieces or write both.

These are just a small sampling of the kinds of jobs you might find in the music industry. For more information, you can take a look at the Bureau of Labor Statistics’ Occupational Outlook Handbook. A career in the music industry can offer far more than a weekly salary. If you enjoy music, can write, play or perform music, or just know music inside out, then you may find your career niche in one of the many jobs in the music industry.

About the Author: Rita Henry is a contributing editor for Jobs In Music, the leading job and resource site for the Music Industry. Interested in receiving only the hottest Music job listings weekly for free? To learn more visit Jobs In Music.

Source: isnare.com

Permanent Link: isnare.com/?aid=70827&ca=Career


Ontario Votes 2007: Interview with Communist Party candidate Johan Boyden, Toronto Centre

Category : Uncategorized

Friday, October 5, 2007

Johan Boyden is running for the Communist Party in the Ontario provincial election, in the Toronto Centre riding. Wikinews interviewed him regarding his values, his experience, and his campaign.

Retrieved from “https://en.wikinews.org/w/index.php?title=Ontario_Votes_2007:_Interview_with_Communist_Party_candidate_Johan_Boyden,_Toronto_Centre&oldid=1838596”

Retail Marketing Is An Effective Strategy To Attract And Hold Customers

Category : Digital Marketing

By A.Noton

In order to attract and hold customers, retail marketing is widely regarded as a very effective strategy during the current period. Regardless of the existence of other marketing strategies, retailing remains very popular as a result of various reasons. The major reason is that the needs of the consumers are directly satisfied.

A lot of products are launched on a daily basis and it may be difficult for the consumers to know everything that is taking place in the market. As such, retailers have the capacity to market any product directly to the customers since this is mainly done inside the store or at any other designated point which is frequented by the targeted consumers.

In store retailing is mainly done to introduce a new product on the market. There are various products which are launched but some customers may not be aware of them if they do not visit the retail stores. In the case of a new product being launched, it is put on promotion and it is the duty of the retailers to explain its benefits to the customers.

[youtube]http://www.youtube.com/watch?v=t_-QMMKzL1M[/youtube]

The major benefit of retail marketing is that the customer is in contact with the product. There are likely chances of trying the product if it is the first encounter given that the customer can personally evaluate it to see if it is satisfactory. Being in contact with the product is also beneficial in that the customer has the opportunity to judge a product and make a decision about it. If the customers are interested, they are likely to refer other buyers to purchase the product. This leads to customer loyalty in the long run.

The customer can interact directly with the marketer which is one major advantage of this strategy. Should the customer require any information, it is readily available from the marketer. When the customers have knowledge about a particular offering on the market, they are likely to respond positively to it. All this information can be obtained from the retailers. Product development is mainly dependant on the views of the customers.

It is easier to conduct market research through the effective use of retail marketing strategy. Consumer opinions about a particular product are directly obtained and these can be utilized to shape it in such a way that it will be able to satisfy the needs of the customers. A satisfied customer is a loyalty one.

Retailing as a marketing strategy is cheap compared to other strategies used in this industry. There is no direct capital required to sponsor the campaign such as paid advertisement in the media. Everything is done inside the store or at a particular designated point. It is important to choose target market segments carefully and position them strongly in order to be effective. The use of loyalty cards can also be effective if the market segments are carefully chosen given that it will be easier to retain the customers.

In as much as product launch is concerned, retailers play a pivotal role in marketing it. There are various advantages of this strategy since it is relatively cheap and it involves direct interaction between the customers and the markers. With regards to attraction and retention of the consumers, retail marketing is very effective since the marketers interact directly with the consumers where a reward program can be established to motivate the buyers.

About the Author: Providing custom strategies for reward program since 1981, whether you’re looking for a program update or enterprise-wide solution we can help.

loyalty.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1012520&ca=Marketing


Indonesian parliament approves privatising of three major state firms

Category : Uncategorized

Saturday, September 20, 2008

The parliament of Indonesia has approved government plans to make an Initial Public Offering (IPO) of shares in three major state-owned firms, privatising them. They are steelmaker Krakatau Steel, Bank Tabungan Negara (BTN) and national flag carrier Garuda Indonesia.

The parliament has left the process fully in the hands of the government, and has set the maximum stake to be sold at 30% for BTN and Krakatau, and 40% for Garuda. Although Indonesia has been known to fund budget deficits with privatisation, the intention is for the funds from this scheme to go to the businesses themselves to allow expansion.

Krakatau expects 3.2 trillion Rupiah (IDR) from the sale, while the estimated price for their stock is between IDR3 and IDR4 trillion (321 – 428 million USD). Both ArcelorMittal SA, the biggest steelmaker in the world, and BlueScope Steel Ltd, the largest in Australia, have expressed an interest in the IPO. Krakatau will use the funds to help finance an expansion scheme which aims to have production doubled to five million tonnes in 2011.

BTN, which focuses on home owner loans, has set itself a target income of IDR36.12 trillion (3.86 billion USD) in 2010 compared to a projected IDR22.9 trillion ( 2.45 billion USD) this year. Net profit for this year is projected at IDR472 billion (50.5 million USD)and is hoped to rise to IDR1.39 trillion (148.7 million USD) in 2010. The bank’s loan to deposit ratio is predicted to rise from 105.05% this year to 144.93% in 2012. BTN hopes to conduct its IPO before the end of 2008.

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Garuda is not quite 100% state-owned to start with, unlike the other two, but is very close with 95.44% of the company belonging to the government. Like all of Indonesia’s 51 airlines, Garuda is on the list of air carriers banned in the EU due to safety concerns raised after a string of air accidents in the nation. Garuda expects to raise IDR4.2 trillion (449.4 million USD) in funds from the IPO, and will use IDR2.5 trillion (267.5 million USD) to pay off its debts and invest IDR1.7 trillion (181.9 million USD) in new aircraft.

The government is still working to get a deal to make IPOs for architectural firm Yodya Karya and three plantation firms called Perkebunan Nusantara III, IV and VII.

Retrieved from “https://en.wikinews.org/w/index.php?title=Indonesian_parliament_approves_privatising_of_three_major_state_firms&oldid=1100303”

Ontario Votes 2007: Interview with Green candidate Marion Schaffer, Oakville

Category : Uncategorized

Monday, September 24, 2007

Marion Schaffer is running for the Green Party of Ontario in the Ontario provincial election, in the Oakville riding. Wikinews’ Nick Moreau interviewed her regarding her values, her experience, and her campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Retrieved from “https://en.wikinews.org/w/index.php?title=Ontario_Votes_2007:_Interview_with_Green_candidate_Marion_Schaffer,_Oakville&oldid=1891056”

Wikinews interviews Australian Glider Amanda Carter

Category : Uncategorized

Friday, September 28, 2012

Melbourne, Australia — Monday, following her return from London, Wikinews talked with Amanda Carter, the longest-serving member of Australia’s national wheelchair basketball team (the Gliders).

((Wikinews)) You’re Amanda Carter!

Amanda Carter: Yes!

((WN)) And, where were you born?

Amanda Carter: I was born in Melbourne.

((WN)) It says here that you spent your childhood living in Banyule?

Amanda Carter: City of Banyule, but I was West Heidelberg.

((WN)) Okay. And you used to play netball when you were young?

Amanda Carter: Yes.

((WN)) And you’re an occupational therapist, and you have a son called Alex?

Amanda Carter: Yes. It says “occupational therapist” on the door even. And I do have a son called Alex. Which is him there [pointing to his picture].

((WN)) Any more children?

Amanda Carter: No, just the one.

((WN)) You began playing basketball in 1991.

Amanda Carter: Yes.

((WN)) And that you’re a guard.

Amanda Carter: Yes.

((WN)) And that you are a one point player.

Amanda Carter: Yes.

((WN)) And you used to be a two point player?

Amanda Carter: I used to be a two point player.

((WN)) When were you first selected for the national team?

Amanda Carter: 1992.

((WN)) And that was for Barcelona?

Amanda Carter: It was for a tournament prior to then. Australia had to qualify at a pre-Paralympic tournament in England in about April of 1992 and I was selected for that. And that was my first trip overseas with the Gliders.

((WN)) How did we go?

Amanda Carter: We won that tournament, which qualified us for Barcelona.

((WN)) And what was Barcelona like?

Amanda Carter: Amazing. I guess because it was my first Paralympics. I hadn’t long been in a wheelchair, so all of it was pretty new to me. Barcelona was done very, very well. I guess Australia wasn’t expected to do very well and finished fourth, so it was a good tournament for us.

((WN)) Did you play with a club as well?

Amanda Carter: I did. I played in the men’s league at that point. Which was Dandenong Rangers. It had a different name back then. I can’t remember what they were called back then but eventually it became the Dandenong Rangers.

((WN)) The 1994 World Championships. Where was that at?

Amanda Carter: Good question. Very good question. I think it was in Stoke. ‘Cause 1998 was Sydney, so I’ve got a feeling that it was in Stoke Mandeville in England.

((WN)) Which brings us to 1996.

Amanda Carter: Atlanta!

((WN)) Your team finished fourth.

Amanda Carter: Yes.

((WN)) Lost to the Unites States in the bronze medal game in front of a crowd of 5,000.

Amanda Carter: That would have been about right. It was pretty packed.

((WN)) That must have been awesome.

Amanda Carter: It was. It was. I guess also because it was the USA. It was their home crowd and everything, so it was a very packed game.

((WN)) They also have a fondness for the sport.

Amanda Carter: They do. They love basketball. But Atlanta again was done very well. Would have been nice to get the medal, ‘cause I think we sort of had bigger expectations of ourselves at that point, ‘cause we weren’t the new kids on the block at that point but still finished fourth.

((WN)) They kept on saying in London that the Gliders have never won.

Amanda Carter: We’ve never won a gold, no. Not at World’s or Paralympics.

((WN)) So that was Atlanta. Then there was another tournament, the 1998 Gold Cup.

Amanda Carter: Yes. Which was the World Championships held in Sydney.

((WN)) How did we go in that?

Amanda Carter: Third.

((WN)) But that qualified… no, wait, we didn’t need to qualify…

Amanda Carter: We didn’t need to qualify.

((WN)) You were the second leading scorer in the event, with thirty points scored for the competition.

Amanda Carter: Yes. Which was unusual for a low pointer.

((WN)) In basketball, some of the low pointers do pretty well.

Amanda Carter: Yeah, but in those days I guess it was more unusual for a low pointer to be more a scorer.

((WN)) I notice the scores seem lower than the ones in London.

Amanda Carter: Yes. I think over time the women’s game has developed. Girls have got stronger and they’re competing against guys. Training has got better, and all sorts of things. So teams have just got better.

((WN)) How often do the Gliders get together? It seems that you are all scattered all over the country normally.

Amanda Carter: Yes. I mean we’ve got currently three in Perth, four in Melbourne, four in New South Wales, and one in Brisbane out of the twelve that were in London. But the squad is bigger again. We usually get together probably every six or eight weeks.

((WN)) That’s reasonably often.

Amanda Carter: Cost-wise it’s expensive to get us all together. What we sometimes do is tack a camp on to the Women’s League, when we’re mostly all together anyway, no matter where it is, and we might stay a couple of extra days in order to train together. But generally if we come into camp it would be at the AIS.

((WN)) I didn’t see you training in Sydney this time… then you went over to…

Amanda Carter: Perth. And then we stayed in Perth the extra few days.

((WN)) 2000. Sydney. Two Australia wins for the first time against Canada. In the team’s 52–50 win against Canada you scored a lay up with sixteen seconds left in the match.

Amanda Carter: I did! That was pretty memorable actually, ‘cause Canada had a press on, and what I did was, I went forward and then went back, and they didn’t notice me sitting behind. Except Leisl did in my team, who was inbounding the ball, and Leisl hurled a big pass to almost half way to me, which I ran on to and had an open lay up. And the Canadians, you could just see the look on their faces as Leisl hurled this big pass, thinking “but we thought we had them all trapped”, and then they’ve looked and seen that I’m already over half way waiting for this pass on an open lay up. Scariest lay up I’ve ever taken, mind you, because when you know there’s no one on you, and this is the lay up that could win the game, it’s like: “Don’t miss this! Don’t miss this!” And I just thought: “Just training” Ping!

((WN)) That brings us to the 2000 Paralympics. It says you missed the practice game beforehand because of illness, and half the team had some respiratory infection prior to the game.

Amanda Carter: Yeah.

((WN)) You scored twelve points against the Netherlands, the most that you’ve ever scored in an international match.

Amanda Carter: Quite likely, yeah.

((WN)) At one point you made four baskets in a row.

Amanda Carter: I did!

((WN)) The team beat Japan, and went into the gold medal game. You missed the previous days’ training session due to an elbow injury?

Amanda Carter: No, I got the elbow injury during the gold medal game.

((WN)) During the match, you were knocked onto your right side, and…

Amanda Carter: The arm got trapped underneath the wheelchair.

((WN)) Someone just bumped you?

Amanda Carter: Tracey Fergusson from Canada.

((WN)) You were knocked down and you tore the tendons in your elbow, which required an elbow reconstruction…

Amanda Carter: Yes. And multiple surgeries after that.

((WN)) You spent eleven weeks on a CPM machine – what’s a CPM machine?

Amanda Carter: It’s a continuous passive movement machine. You know what they use for the footballers after they’ve had a knee reconstruction? It’s a machine that moves their knee up and down so it doesn’t stiffen. And they start with just a little bit of movement following the surgery and they’re supposed to get up to about 90 degrees before they go home. There was only one or two elbow machines in the country, so they flew one in from Queensland for me to use, to try and get my arm moving.

((WN)) You’re right handed?

Amanda Carter: Yes.

((WN)) So, how’s the movement in the right arm today?

Amanda Carter: I still don’t have full movement in it. And I’ve had nine surgeries on it to date.

((WN)) You still can’t fully flex the right hand.

Amanda Carter: I also in 2006 was readmitted back to hospital with another episode of transverse myelitis, which is my original disability, which then left me a C5 incomplete quad, so it then affected my right arm, in addition to the elbow injury. So, I’ve now got weakness in my triceps, biceps, and weakness in my hand on my right side. And that was following the birth of my son.

((WN)) How old is he now?

Amanda Carter: He’s seven. I had him in July 2005, and then was readmitted to hospital in early 2006 with another episode of transverse myelitis.

((WN)) So that recurs, does it?

Amanda Carter: It can. And it has a higher incidence of recurring post pregnancy. And around the age of forty. And I was both, at the same time.

((WN)) So you gave up wheelchair basketball after the 2000 games?

Amanda Carter: I did. I was struggling from… In 2000 I had the first surgery so I literally arrived back in Melbourne and on to an operating table for the ruptured tendons. Spent the next nine months in hospital from that surgery. So I had the surgery and then went to rehab for nine months, inpatient, so it was a big admission, because I also had a complication where I grew heterotopic bone into the elbow, so that was also causing some of the sticking and things. And then went back to a camp probably around 2002, and was selected to go overseas. And at that point got a pressure sore, and decided not to travel, because I thought the risk of travelling with the pressure sore was an additional complication, and at that point APC were also saying that if I was to go overseas, because I had a “pre existing” elbow injury, that they wouldn’t cover me insurance-wise. So I though: “hmmm Do I go overseas? Don’t I go overseas?”

((WN)) Did they cover you from the 2000 injury?

Amanda Carter: Yes. They covered me for that one. But because that had occurred, they then said that they would not cover if my arm got hurt again. And given that the tournament was the Roosevelt Cup in the US, and that we don’t have reciprocal health care rights, the risk was that if I fell, or landed on my arm and got injured, I could end up with a huge medical bill from the US and lose my house. So I decided not to play, and at that point I guess then decided to back off from basketball a little bit at that point. But then, after I had my son, and I had the other episode of transverse myelitis, in 2008, I just happened to come across the coach for the women’s team…

((WN)) Who was that?

Amanda Carter: It was Brendan Stroud at the time, who was coaching the Dandenong Rangers women’s team. I just happened to cross him at Northland, the shopping centre. And he said: “Why don’t you come out and play for Dandenong?” I was looking fit and everything else, so I thought “Okay, I’ll come out to one training session and see how I go.” And from there played in the 2008 Women’s National League. And was voted MVP — most valuable one-pointer, and all-star five. So at that point, in 2009, after that, they went to Beijing, so I watched Beijing from home, because I wasn’t involved in the Gliders program. I just really came back to do women’s league. In 2009, I received some phone calls from the coaching staff, John Trescari, who was coaching the Gliders at that point, who invited me back in to the Glider’s training program, about February, and I said I would come to the one camp and see how I went. And went to the one camp and then got selected to go to Canada. So, since then I’ve been back in the team.

((WN)) Back in the Gliders again.

Amanda Carter: Yeah!

((WN)) And of course you got selected for 2012…

Amanda Carter: Yes.

((WN)) My recollection is that you weren’t on the court a great deal, but there was a game when you scored five points?

Amanda Carter: Yeah! Within a couple of minutes.

((WN)) That was against Mexico.

Amanda Carter: Yes. That was a good win, actually, that one.

((WN)) The strange thing was that afterwards the Mexicans were celebrating like they’d won…

Amanda Carter: Oh yeah! It was very strange. I guess one of the things that, like, I am in some ways the backup one pointer in some ways, but what gives me my one point classification, because I used to be a two, is my arm, the damage I received, and the quadriplegia from the transverse myelitis. So despite the fact I probably shoot more accurately that most people in the team, because I’ve just had to learn to shoot, it also slows me down; I’m not the quickest in the team for getting up and down the court, because of having trouble with grip and stuff on my right hand to push. I push reasonably quick! Most people would say I’m reasonably quick, but when you at me in comparison to, say, the other eleven girls in the team, I am not as quick.

((WN)) The speed at which things move is quite astonishing.

Amanda Carter: Yeah, and my ability is more in knowing where people want to get to, so I aim to get there first by taking the most direct route. [laughter]

((WN)) Because you are the more experienced player.

Amanda Carter: Yeah!

((WN)) And now you have another silver medal.

Amanda Carter: Yes. Which is great.

((WN)) We double-checked, and there was nobody else on the team who had been in Sydney, much less Barcelona or Atlanta.

Amanda Carter: I know.

((WN)) Most of the Gliders seem to have come together in 2004, the current roster.

Amanda Carter: Yes, most since 2004, and some since 2008. And of course there are three newbies for 2012.

((WN)) Are you still playing?

Amanda Carter: I’m having a rest at this particular point. Probably because it’s been a long campaign of the training over the four years. I guess more intense over the last eighteen months or so. At the moment I am having a short break just to spend some time with my son. Those sorts of things. ‘Cause he stayed at home rather than come to London.

((WN)) You would have been isolated from him anyway.

Amanda Carter: And that’s the thing. We just decided that if he had come, it would have been harder for him, knowing he’d have five minutes a day or twenty minutes or something like that where he could see me versus he spoke to me for an hour on Skype every day. So, I think it would have been harder to say to Alex: “Look, you can’t come back to the village. You need to go with my friend now” and stuff like that. So he made the decision that he wanted to stay, and have his normal routine of school activities, and just talk to mum on Skype every day.

((WN)) Fair enough.

Amanda Carter: Yeah! But I haven’t decided where to [go] from here.

((WN)) You will continue playing with the club?

Amanda Carter: I ‘ll still keep playing women’s league, but not sure about some of the international stuff. And who knows? I may well still, but at this point I’m just leaving my options open. It’s too early to say which way I’m going to go.

((WN)) Is there anything else you’d like to say about your record? Which is really impressive. I can count the number of Paralympians who were on Team Australia in London who were at the Sydney games on my fingers.

Amanda Carter: Yes!

((WN)) Greg Smith obviously, who was carrying the flag…

Amanda Carter: Libby Kosmala… Liesl Tesch… I’ve got half my hand already covered!

((WN)) What I basically wanted to ask was what sort of changes you’ve seen with the Paralympics over that time — 1992 to 2012.

Amanda Carter: I think the biggest change has been professionalism of Paralympic sports. I think way back in ’92, especially in basketball, I guess, was that there weren’t that many girls and as long as you trained a couple of times a week, and those sorts of things, you could pretty much make the team. It wasn’t as competitive. This campaign, certainly, we’ve had a lot more than the twelve girls who were vying for those twelve positions. The ones who certainly didn’t make the team still trained as hard and everything as the ones who did. And just the level of training has changed. Like, I remember for 2012 I’d still go and train, say, four, five times a week, and that’s mostly shooting and things like that, but now it’s not just about the shooting court skills, it’s very much all the gym sessions, the strength and conditioning. Chair skills, ball skills, shooting, those sorts of things to the point where leading in to London, I was doing twelve sessions a week. So it was a bigger time commitment. So the level of commitment and the skill level of the team has improved enormously over that twenty years. I think you see that in other sports where the records are so much, throwing records, the greater distances, people jump further in long jump. Speeds have improved, not just with technology, but dedication to training and other areas. So I think that’s the big thing. I think also the public’s view of the Paralympics has changed a lot, in that it was seen more as, “oh, isn’t it good that they’re participating” in 1992, where I think the general public understands the professionalism of athletes now in the Paralympics. And that’s probably the biggest change from a public perspective.

((WN)) To me… London… the coverage on TV in Britain, but also here, some countries are ahead of others, but basically it’s being treated like the Olympics.

Amanda Carter: Yeah! Yeah. There wasn’t a lot of difference between.

((WN)) Huge crowds…

Amanda Carter: Huge crowds! We played for our silver medal in a sell-out crowd… you couldn’t see a vacant seat around the place.

((WN)) I was looking around the North Greenwich Arena…And that arena! The seats went up and up and up! And as it was filling on the night, you could see that even that top deck had people sitting in it. I guess in 2000 even, to fill stadiums, which we did, we gave APC and school programs, a lot of school kids came to fill seats and things. We didn’t necessarily see that in London. They were paid seats! People had gone out and spent money on tickets to come and see that sport.

((WN)) I saw school groups at the football and the goalball, but not at the basketball.

Amanda Carter: No. Which is a big difference also, that people are willing to come and pay to watch that level of sport.

((WN)) I was very impressed with the standard of play.

Amanda Carter: The standard, over the years, has improved so much. But the good thing is, we’re looking at development. So we’ve got the next rung of girls, and guys, coming through the group. Like, we’ve got girls that weren’t necessarily up to selection for London but will probably be right up there for Rio… Our squad will open, come January, for the first training camp. That will be an invitational to most of the girls who are playing women’s league and those sorts of things, and from there they’ll do testing and stuff, cutting down and they’ll select a side for Osaka for February, but the program will remain open leading into the next world championship, which is in Canada.

((WN)) What’s in Osaka?

Amanda Carter: The Osaka Cup. It’s held every year in February, so that will be the Gliders’ first major tournament…

((WN)) After the Paralympics.

Amanda Carter: Yeah. So everyone’s taking an opportunity now to have a bit of a break.

((WN)) And then after that?

Amanda Carter: It’s the world championships in 2014 in Canada. So that will be what they’re next training to.

((WN)) How many tournaments do they normally play each year?

Amanda Carter: We’ve played a few. And you often play more in a Paralympic year, because you’re looking to see the competition, and the other teams, and those sorts of things, so… This year we did Osaka, which Canada went to, China went to… Japan, and us. We then went to — and we’d previously just been to Korea last November for qualification. We’ve been over to Germany. We’ve been to Manchester. So we’ve had a few tournaments where we’ve travelled. And then we’ve had of course a tournament in Sydney about three weeks before we went to London. And then of course we went to the Netherlands, before we went on to Cardiff in Wales.

((WN)) You played a tournament in the Netherlands?

Amanda Carter: Yes. Of four nations — five nations. We had Mexico at the tournament… GB… Netherlands… us… and there was one other… There were five of us at the tournament. It was a sort of warm up going in to… Canada! Canada it was. Canada was the fifth team. Because Canada stayed on and continued to train in the Netherlands. So they were good teams. Mexico we don’t often get a look at so it was a good chance to get a look at them at tournaments and things like that. And then flew back in to Heathrow and then in to Cardiff to train for the last six days leading in to London.

((WN)) Thank you very much for that.

Amanda Carter: That’s okay!
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